12A – Figuring Out Buyer Behavior No. 1

1.) people who like to watch their blood sugar, want to save money, want to save the planet, with both types of diabetes.
2.) Person 1: Using strips is super cumbersome. I don't know why they cost so much with a prescription. They are also so annoying to get at the pharmacy. I do think if a reusable one would work better, but I can see it being useful and being less expensive, which would be nice.

Person2. I do like to be with more money, so less strips to buy would be refreshing.  I do like how this technology can help advance the products that are able to help diabetics. I do think that strips can be expensive, though my insurance pays for most of it. So this should be interesting to see if you see this through.

Person3: I personally use the continual insulin device, so its attached to my body most of the time. This is very different then using strips, but its still very expensive to change the sensors and they are a pain in the butt to carry around than using strips. I can see just carry a single device being very convenient and i don't mind pricking myself instead of the constant tube sticking out of me.

3.) Students who have diabetes could benefit from this so they don't have to be super poor when buying strips. Many people are always very environment conscience. This could be the difference that they need to feel like they really are doing a difference in the world.
4.)They start googling about similar items, but they don't seem to want to buy those continuous devices with the tubes and then the other ones are very inaccurate.
5.) From what I have learned in the interview, the need they have is to save money from these accurate, but expensive strips. The other need they have is to see not use that many small pieces of paper to just to bleed onto them and they just get thrown away.
6.) I would decide that people need to be old enough to know that money can be tight sometimes and that this illness is for life and that if the recycle aspect doesn't help, then there wouldn't be too much of a market for my item, other than to make them less expensive and give people more choice than what is available online and in store.

11A – Idea Napkin No. 1

1.) I have some contracts here and there who can help me explain some things and possible help me bring my idea into fruition.
2.) Offering an alternative to people who are tired of paying for testing strips for diabetes testing and don't want to pay for expensive constant monitors, while saving the planet. A reusable strip for testing blood sugar that can be sanitized and used again.
3.) Diabetics from any age group, who can prick themselves and would like an alternative to using paper strips.
4.) Throughout a year, a diabetic can spend quite a bit of money for quality blood sugar testing strips, so this change can reduce the amount of strips they could use throughout their life, as diabetes is a lifetime challenge.
5.) It has never been done before and it will definitely spice up the market that these big testing strip companies have had for a while.

I think that some of these aspects, such as the market and the idea are stronger than what i have to bring to the idea.  I do think that with the correct way of creating the idea and how to release it, it can blossom into something great.

9A – Testing the Hypothesis, Part 2

Inside the boundary:

1.  Who is in: Large and small companies and the education system
2. What the need is: To appeal to younger audiences to bring them to use those companies or do better in school.
3. Why the need exists: Many companies end up making a fool of themselves for trying to relate to younger generations and schools could use the help to try and make school more engaging.

Outside the boundary:

1. Who is Not: Children and nursing homes
2. What the need is not: Its different than just being hip and trending, its more of being able to see what makes these younger generations tick, and what will make them more willing to do business or be engaged with the entity.
3. Alternative explanations: Being a teenager or child makes them the purpose of the service so that they may ask their parents for money or to buy them things. Or if its in schools, its for them to enjoy whatever subject they are studying because it matches what going on in their lives or entertainment and lifestyle.

As I went down to the age group my idea was trying to help get information from, I saw that we didn't need the idea because the age group had the service they were looking for in themselves and the internet. I also went to the other extreme and asked people who were very old and found out that even though some of them were still young at heart, they didn't really care too much about teenagers did unless it personally helped them in the little time they had left in this world.

8A – Solving The Problem

1) Companies are trying to relate to Generation Z and younger generations because as they are getting older, they are becoming more involved with society, and therefore the culture and social norms they come with become more prevalent.

2) A solution could be a counseling service to older and larger companies to get info from younger people to see top trends with younger people and how to appeal to them. The service would have many informants from different age groups and genders, to see how different trends are affected between all the groups. This information could help marketing teams to build commercials and products for more people.  These companies can hire a consultant for a fee and they will help the companies figure out how to incorporate the info into their business.

7A – Testing the Hypothesis, Part 1

1) How CEOs' companies are trying - to attract 'Generation Z'
 This article is about companies explaining why it's important to try and gain interest from younger generations and some of the CEOs give some examples on how they might do so.

2)
The Who: Companies of any size in the U.S
The What: The companies are finding it difficult to appeal to younger generations
The Why: As younger generations are getting old enough to begin contributing to society, companies need to try and appeal to them to join them for work or sell their services and products.

3) Will creating a service to give companies information to evolve their goods and services help them appeal to younger generations.

4)Questions: How do you think that companies are out of touch with younger generations?
                     Why should younger generations choose these older companies instead of creating their own or using colleague made companies?
                     In what ways could large CEOs improve their goods and services to appeal to all generations?
                    Who else do you think would benefit from information on the younger demographics?

* I can see some companies try too hard to please teenagers and sometimes it is very embarrassing to see. Younger generations should not pick these older companies, some of them are really taking over and we cant have that. The new small companies need help to grow.  If these larger CEOs want to make themselves better and more appealing, they can start not being so cringe with new trends. I think elderly people should benefit from this information because sometimes they think that they can just use any modern trends and they really just shouldn't, because they don't understand it fully.

* There are many companies are very much out of touch with younger generations with social norms, like the Gillette commercial recently. The younger companies should appeal more to us, and it's good to use help others of our age groups succeed and challenge those moguls. CEOs from larger companies should really try to stop being so power and money hungry. I think that most people would benefit with this information to not be so harsh on younger people for doing certain things.

* I don't think that they are out of touch, many companies seem that they know what trends are happening. Younger generations should choose older and bigger companies to get reliable products and services. CEOs should hire younger people. With that change, most companies should start seeing much differences in how they communicate with their customers. Lots of adults are really getting many of these teen terms.

* Companies do not need to be in touch with younger generations, its gets to be too much and they should get in their lane. Older companies have more experience and they end up being more successful because they have proven strategies; if it's not broke, don't fix it.  Large CEOs may need to lower prices but thats about it. I mean trends change almost daily, some info wouldn't hold for long.

* Large companies should not try to get in touch, it gets messy real quick. Young people should be able to pick whatever company makes a better product and service. CEOs should consult with younger people, but take the info lightly. Other people that benefit from this would be the government, because they really don't understand us.