8A – Solving The Problem

1) Companies are trying to relate to Generation Z and younger generations because as they are getting older, they are becoming more involved with society, and therefore the culture and social norms they come with become more prevalent.

2) A solution could be a counseling service to older and larger companies to get info from younger people to see top trends with younger people and how to appeal to them. The service would have many informants from different age groups and genders, to see how different trends are affected between all the groups. This information could help marketing teams to build commercials and products for more people.  These companies can hire a consultant for a fee and they will help the companies figure out how to incorporate the info into their business.