Friday, March 29, 2019

21A – Reading Reflection No. 2

How to Fail at Almost Everything and Still Win Big, Scott Adams

1) The general theme of the book is that you can turn failures into springboards to successes later on in life. The book also gives ideas and suggestions on how to better your life and get your life together.

2) This book definitely connected with the elevator pitches. Since we are able to correct them with feedback that we receive. With the feedback, we can use the mistakes we have made and make it better. It also connects that not all business ventures result in making a bunch of money or become successful.

3) The exercise would include knowing what priorities are important to you in your life. It would also include finding out what qualities you have to offer to employers.

4) I was really surprised that he had bounced around so many business ventures throughout his life. I think its very interesting that he was able to get better jobs just by being bad at his job and giving his higher ups advise. Another thing that surprised me was that he mentioned that you should try to be a bit selfish.

Friday, March 22, 2019

20A – Growing Your Social Capital

1.) One person most be a domain expert in your industry: I met this person who works in a chemistry lab in a large pharmaceutical company. I met hime through a friend of a family friend, so it was really just a matter of texting him for information and possible ways he could help. He was very happy to be able to give me help, he isn't really expecting anything in return. This inclusion could help me make sure I can get the best combination of chemicals and active agents into the reusable tips that I can use.

2.) One person must be an expert on your market: I have a personal friend who actually has a significant other and a family with a Diabetes, so this friend has a lot of experience in the market on how everyday lives could be made easier and less intense on their pockets. They are a telecommunication major, who really knows her way around a conversation and the market. She is a fellow classmate of mine a few semester's ago, and we just kind of talked it over and I managed to get a few interviews with people she knew with Diabetes. She really didnt expect anything in return, other than being able to be helpful in making a good product that can actually change lives. Including this person into my network can help get feedback many times faster than trying to wrangle people with surveys on the street or through mass emails, making getting more improvements out faster.


3.) One person must be an important supplier to your industry: I managed to get an interview with a manager at a supply facility at Arthrex. He was super nice and was glad that someone was interested in how the supplying of medical equipment. I met him through a friend of my mother who works under him. I basically just emailed him and we ended up getting coffee somewhere. He was super knowledge about with how his item( heart monitors) was assembled and tested. He seemed very interested in my product, though I personally didnt really enjoy him or his company. I do think he might want something in return, such a some equity or free stuff if this ever takes off. Including this person into the group allows for me to try and get prices for what people are paying versus what I can price things at.


Reflect: I think that connecting people who are networked with possible competitors is very important and to network with those people who are competitors as well. It was very different as I needed to feed them more information than I would usually try and give at say a normal social setting. I also cant just walk away  from them and never see them again as easily as it would be in a public event.


19A – Idea Napkin No. 2

1.) I have some contracts here and there who can help me explain some things and possible help me bring my idea into fruition.

2.) Offering an alternative to people who are tired of paying for testing strips for diabetes testing and don't want to pay for expensive constant monitors, while saving the planet. A reusable strip for testing blood sugar that can be sanitized and used again.With this new strip you be able to get accurate. It would be shaped like the thermometers that children stick in their mouths or under the arm. The strip itself would be able to be removed. The meter would be able to read the normal things a glucose meter would be able to read, along with whether the blood-glucose level is fine or not.

3.) Diabetics from any age group, who can prick themselves and would like an alternative to using paper strips or those with continuous glucose monitors who want to save some money and extra doctor's visits.

4.) Throughout a year, a diabetic can spend quite a bit of money for quality blood sugar test strips, so this change can reduce the amount of strips they could use throughout their life, as diabetes is a lifetime challenge. This will also help the planet, as the used strips can not be recycled due to the bio hazard, so they will end up going to a landfill.

5.) It has never been done before and it will definitely spice up the market that these big blood-glucose testing strip companies have had for a while. Even though curve for entering a market would be quite steep, it would be possible to with some work to get an edge on the market while to try to come up with a similar product.

I do think that most of the elements that I have available fit together, other than the part with what I can bring to the table. I do think that with some networking and such I could build some more reliable and useful connections to really tie everything together and possibly make it easier to get such a product to market.

The main point that was made from feedback was to go into depth a bit more about the product. The feedback also included some good ideas to add to the design of the product.



Sunday, March 10, 2019

18A – Create a Customer Avatar









What do you have in common with the customer avatar?

I have many things in common with these avatars. Since Diabetes is always something that can not be seen on the outside, anyone can have it. Since it can really only be caused by either diet and exercise or sometimes during pregnancy. I chose to do both a male and female as it can affect both of them. The customer does end up being a somewhat younger person, as they tend to be more interested in both saving money and saving the environment from the large amount of used blood test strips they could be purchasing and using throughout a year. 

 If you have anything in common with the avatar, do you think that is a coincidence? 
I do think it is a coincidence. 

Why?
People don't have to be either my age or gender, or be interested in saving money or the planet to have diabetes. But they have to have the same interests in saving money and the environment to have something in common with me. 


Friday, March 1, 2019

15A – Figuring Out Buyer Behavior No. 2

1)
Person 1:  If they had to pick an alternative, they said that they would definitely roll with something more expensive meters or even have a pump, just because the cheaper meters are inaccurate and it makes them feel a bit as if they are just guessing at the sugar levels. Seeing some sample prices for the expensive meters and the pumps, would be willing to finance the purchase, though of course it would have to be talked over with a physician and a spouse, in their case. They understand that they don't really sell these options reliable outside of physicians directly selling them or through the companies who make the items themselves. Things that would put this person off of purchasing the alternatives, would be if the purchase ends up not being as effective as initially thought. Seeing that the price is definitely an issue, quality and effectiveness are big factors for this person.

Person 2: This person likes the futuristic look of the finger scanning alternative. They don't really like needles or pricks, so their current pump doesn't really bother them. This person would love to be able to purchase most things online or through Amazon, so that they maybe get to their house as fast as possible, even if they had to get a finance for it. This person would seriously reconsider a purchase like this if the item was not up to par with getting their blood sugar levels accurate.

Person 3: The alternative this person had considered grabbing was the pump, just because the less stuff they have to carry with them, the better. They really like the small profile of just putting the monitor into a pocket and just being ready to go, with maybe some things to either raise or lower blood sugar. For this person convenience and effectiveness are key to seeing if it is worth the price. They would most definitely seek out reviews from other users before choosing a product. They wouldn't mind paying an increased price for it or paying in cash if it would make their life easier.


3) I had each person choose from 4 options to test their blood sugar levels throughout a day. They could choose from an expensive constant pump that's attached to their side, a very cheap blood sugar meter you can just buy off the shelf (with the cheapest test strips available as well), an expensive prescribed meter that has prescribed test strips as well that must be filled at a pharmacy, or a device that can measure blood sugar by just scanning finger under a really bright light(very futuristic looking).

4)Out of the options given to them, their choice may influence the availability for where their performed options are able to be acquired, and many times, how they could actually pay for the alternative. They do seem to want the convenience of buying online and being able to see it in stores as well for physical reference.

5) The people I spoke with seemed to really want the purchase to actually change the way they are living with Diabetes. If the purchase ends up being too much of a hassle or it is too expensive for what it is worth, they would consider that a bad purchase.

6)The people with whom I talked to enjoyed either the option of something different due to either phobias or dislike of initial product they are using. Some of them wanted some very cool looking products, while others just wanted something worth the price they are paying. None of the people minded whether they could buy the product, just that the product had a good build quality and was trusted by many to be a good a choice. As for payment options, they were all open to financing options.

7) People in this segment are looking for reliable, quality-looking products that can be widely available to most people in both payment options and in ways to be purchased, as well as different enough to change a lifestyle they currently live with.