1)
Person 1: If they had to pick an alternative, they said that they would definitely roll with something more expensive meters or even have a pump, just because the cheaper meters are inaccurate and it makes them feel a bit as if they are just guessing at the sugar levels. Seeing some sample prices for the expensive meters and the pumps, would be willing to finance the purchase, though of course it would have to be talked over with a physician and a spouse, in their case. They understand that they don't really sell these options reliable outside of physicians directly selling them or through the companies who make the items themselves. Things that would put this person off of purchasing the alternatives, would be if the purchase ends up not being as effective as initially thought. Seeing that the price is definitely an issue, quality and effectiveness are big factors for this person.
Person 2: This person likes the futuristic look of the finger scanning alternative. They don't really like needles or pricks, so their current pump doesn't really bother them. This person would love to be able to purchase most things online or through Amazon, so that they maybe get to their house as fast as possible, even if they had to get a finance for it. This person would seriously reconsider a purchase like this if the item was not up to par with getting their blood sugar levels accurate.
Person 3: The alternative this person had considered grabbing was the pump, just because the less stuff they have to carry with them, the better. They really like the small profile of just putting the monitor into a pocket and just being ready to go, with maybe some things to either raise or lower blood sugar. For this person convenience and effectiveness are key to seeing if it is worth the price. They would most definitely seek out reviews from other users before choosing a product. They wouldn't mind paying an increased price for it or paying in cash if it would make their life easier.
3) I had each person choose from 4 options to test their blood sugar levels throughout a day. They could choose from an expensive constant pump that's attached to their side, a very cheap blood sugar meter you can just buy off the shelf (with the cheapest test strips available as well), an expensive prescribed meter that has prescribed test strips as well that must be filled at a pharmacy, or a device that can measure blood sugar by just scanning finger under a really bright light(very futuristic looking).
4)Out of the options given to them, their choice may influence the availability for where their performed options are able to be acquired, and many times, how they could actually pay for the alternative. They do seem to want the convenience of buying online and being able to see it in stores as well for physical reference.
5) The people I spoke with seemed to really want the purchase to actually change the way they are living with Diabetes. If the purchase ends up being too much of a hassle or it is too expensive for what it is worth, they would consider that a bad purchase.
6)The people with whom I talked to enjoyed either the option of something different due to either phobias or dislike of initial product they are using. Some of them wanted some very cool looking products, while others just wanted something worth the price they are paying. None of the people minded whether they could buy the product, just that the product had a good build quality and was trusted by many to be a good a choice. As for payment options, they were all open to financing options.
7) People in this segment are looking for reliable, quality-looking products that can be widely available to most people in both payment options and in ways to be purchased, as well as different enough to change a lifestyle they currently live with.
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